After years of humorous campaigns, FedEx decided 
it was time for a new voice. They wanted a way to show 
how they deliver more than just packages to millions 
of people every day. With a new, more emotional and more 
human voice a new integrated global campaign was launched.

It wasn’t important to show what was inside the package 
but instead to show how it made the recipient feel. 
This was distilled even further by only showing people’s 
reactions while opening their packages.

In support of the video campaign, a new photography library was 
captured for use across the brand.

Raytheon Intelligence & Space don’t believe in the saying “If it ain’t broke, don’t fix it.” To them that leads to complacency, and complacency has consequences. Especially when your clients are some of the biggest and most important institutions in the world.

Scientists are constantly working on new ideas that could shape the future of energy.

We cast the real scientists who are developing these technologies at ExxonMobil right now, and shot microscopic and macroscopic footage of these experiments, All filmed 100% in camera.

As the weather gets warmer, a hot cup of coffee just isn’t what you 
want. Starbucks launched the same iced coffee you can buy in their cafes, 
now in the grocery store.

Using a variety of home environments and hand drawn typography, 
the print campaign shows the wide variety of flavors you can enjoy 
in your own home, however you’d like.

Science created the perfect motor oil, Mobil 1. Protecting your engine from anything you can possibly throw at it.

Created a spot showing off that science, up close and personal. Resulting in wonderfully abstract visuals. All done 100% in camera.

When you think about truck drivers, a fitness enthusiast who is also a family man is not what first comes to mind.

Clint Henegan is most definitely a truck driver. This is his story.

In addition to the short documentary, social and 
digital videos tell his unexpected and inspirational story.

Behind all of Dreamworks innovative and amazing stories is technology, and HP has been supporting them from the beginning.

We created a print campaign highlighting the amazing people that bring these stories to life, and the technology used to do so.

What if a company you least expected had a 
breakthrough for lowering emissions at power plants?

That would be big.

Brought to life through stylized vignettes and miniature set pieces we are introduced to this innovative new technology. In addition to the announcement of this new idea, a long form documentary goes for a deeper look.

To further show off the impact of this idea, a social 
campaign and digital assets were created to show 
that this is indeed big.

Most people think ExxonMobil just makes gas for your car.

But they do a lot more than that.

We created a fully integrated campaign consisting of three spots, along with social and digital content showing how the people of ExxonMobil are powering the world in a more responsible way.

To speak to busy contractors, truck drivers, and heavy equipment operators you definitely need to be honest and it doesn’t hurt to be bold.

Created the art direction and the global visual style for a new integrated campaign.

Pitchfork wanted to grow from a blog to a more editorial space and maximize their appeal to marketers.

Designed a new homepage and created custom infographics about their reach.

Here are a few more projects from over the last 16 years.